An Introduction to Marketing


Created By

Phoebe G

14-16, 16-18
Business Studies

10 Hours

10 LESSONS

AN INTRODUCTION TO MARKETING

Academic Development

Course Overview

Course Content


10 LESSONS

10 Hours Total Length

The Differences Between Markets and Marketing

Markets: How to Target a Certain Market

Marketing: Market Research

Focus on Promotion

Focus on Product

Focus on Price

Focus on Place

Focus on People

Focus on Physical Evidence and Process

Application: Activity Focused on Price, Product, Place and Promotion

KEY SKILLS

Key Concepts

Application of Concepts

Marketing

Educator


Phoebe G
Language Specialist