An Introduction to Marketing


Created By

Phoebe G

14-16, 16-18
Business & Economics

10 Hours

10 LESSONS

AN INTRODUCTION TO MARKETING

Academic Development

Professional Learning

Skill Acquisition

Course Overview

Course Content


10 LESSONS

10 Hours Total Length

The Differences Between Markets and Marketing

Markets: How to Target a Certain Market

Marketing: Market Research

Focus on Promotion

Focus on Product

Focus on Price

Focus on Place

Focus on People

Focus on Physical Evidence and Process

Application: Activity Focused on Price, Product, Place and Promotion

KEY SKILLS

Key Concepts

Application of Concepts

Marketing

Educator


Phoebe G
Language Specialist