Business Through Case Studies

TikTok, Dissecting a Business: The Story of Rapid Growth

Nike, Branding and Billion Dollar Sponsorship: The Story of Michael Jordan

Fyre Festival, Fraud or Failure: The Story of a Start-Up Festival

Starbucks, Ethics and Contradiction: The Story of a 'Fair Trade' Tax Scandal

Coca Cola, India's Water Supply: The Story of a Rocky Relationship

EuroDisney to Disneyland Paris: The Story of Unbelievable Marketing Failures

Dragon's Den: Products That 'Failed'

Heineken: The Story of Employment and Marketing

Zoella: An 'Overpriced' Advent Calendar

Coronavirus and the Economy: What Changed?