Social media marketing has been adopted by the majority of businesses now, as we found that more and more consumers are spending their time on social media platforms. Take this course to find out how to improve your social media marketing.
Whether you're looking to create brand awareness, drive traffic to your website, increase sales or want to learn how to create a simple social media strategy, this is your course. We'll be covering all these topics and more. This course is aimed at beginners in social media marketing. On this course, students will learn why branding matters so much these days, how to define their niche and how to create brand guidelines. The programme also covers setting campaign goals, targeting audience segments, developing and curating content and how to optimise campaigns for long-term success. By the end of this course, students will have a thorough understanding of social media marketing fundamentals.
Course Content
5 LESSONS
5 HOURS Total Length
Lesson 1
Defining Your Goal, Audience and Niche to Monetise
60 minutes
Lesson 2
Why Branding Matters: Creating Brand Values, Aesthetics and Guidelines
60 minutes
Lesson 3
Personal Branding
60 minutes
Lesson 4
Influencer Marketing
60 minutes
Lesson 5
Social Media: Apps, Tools and Paid Advertising Strategy
60 minutes
Key Skills
Marketing
Social Media
Branding
Advertising
Educator
Jessica R
Marketing All-Rounder
Jessica is both a seasoned marketing educator as well as an expert at 11+ entrance exam preparation! She is passionate about helping all students achieve the highest potential.